渥爾夫行銷創意有限公司

As a professional person or company executives, marketing methods continue to change the face of the world, the cause of my work, what kind of influence.

Social media is becoming an integral part of life in a part of the growing popularity of online social networking sites and applications. Most traditional media including social network components, such as user comments field. In business, social media is used to market products, promote the brand, connect to existing customers, cultivate new business.

According to statistics provided by the Internet report shows that the total number of Internet users around the world more than 2.4 billion people. And Internet penetration in Taiwan is over 66 percent. The application upgrade of the Internet, more and more people make use of social media, such as Facebook, YouTube, Twitter, WeChat, Weibo, Google +, blog, vlog, podcast, wikipedia, plurk, Internet forums, Instagram, Baidu, Yahoo! Answers, EHow, Ezine Articles ... and so on, and in the parallel network of friends and share information.

In this social media environment arising out of the brand, in the implementation of corporate marketing and business promotion above can be regarded as a very innovative way, but also a good platform.

For my company, he was in terms of industry classification is biased in this part of the traditional industries, and companies in the so-called marketing aspects, is more biased in the traditional marketing methods, the company selling the product itself belongs to a specific product, non-merchandise to the general public are going to buy, the products are mostly sold by the traditional pathway or related industries purchasing department to sell and purchase, marketing approach for the development of now, there are a lot of really need to adjust the direction of the space.

My position in the company for the project (business) manager, the project is mainly responsible for the company's products and deal with related sales planning operations, but the face of this changing world, there is indeed a lot of improvement and adjustment of space, but also because of this, resulting in the company's marketing direction to do a lot of adjustments and changes, many aspects need to be adjusted and corrected. Faced with such a flood, it is a must have in order to cope with change, otherwise it will be overwhelmed by a flood.

However, because of this and the impact of the following three companies, and also need to plan for this situation to improve its policy and measures to be able to cope with the changing world of marketing.

1. The company's products and thus reduce visibility advertising: Because today's marketing approach to the Internet-based, supplemented by traditional marketing and now people generally can not receive letters for advertising, but also for the spam will not bother to open, resulting in business promotion bottleneck, inking very difficult.

2. Product features and can not be with the traditional way of marketing: product characteristics can not be used out of print ads, plus the multi-way marketing for the company's decision-making is too conservative, you can not effectively bring characteristics, and produce products for customers and are not familiar with resulting in product information is incomplete.

3. marketing direction could not be more on the times: the way for today's multi-marketing marketing, marketing strategy can not be effective and a single pressing leaders to understand the characteristics of the product, causing the product is good, but not effectively spread conservative and do not want to try to update the company or faster marketing practices, is the need to adjust and face.

Improve policy:

1. Adjust the marketing direction: make the company's products for positioning adjustment, based on product characteristics and the collected information to find the right marketing methods of marketing, so that products can achieve the best marketing results, effectively selling the product.

2. Provision related marketing budgets: In order to meet today's diverse marketing era, network marketing has been an integral part of the marketing approach, although the network marketing than traditional marketing costs, but in order to allow more users or hidden consumers more information, internet marketing is bound to exist, so the need for a provision network marketing costs, so that the product can increase the visibility on the web.

3. Innovation and change, and efficiently identify the right marketing method: find and to develop appropriate support measures, and in accordance with the relevant success stories to find the right way, so that the company can take the transformation and development can be effective enough .

The company is now observed with the factory, marketing strategies in response to changes in the trend, if not sharp enough nerve, you can not understanding the kind of changes to cater to popular taste, but also to meet the market demand and get the boss agree, really is pretty big learning and challenges.

Times change, can not be the same, if unchanged, would be overwhelmed by the torrent of society, can not seem to look like changing society, I work for the project and product marketing business promotion, you must pay attention to marketing and sales method is in line today social needs can not be ignored and can not go to dodge, must be properly prepared.

Era evolution, marketing practices are changing, conservative route can not achieve a strong marketing purposes, trendy but also fear of being swept away by the tide, maintaining the status quo are not long-term coup, and the persons must also have more sensitivity and have innovative ideas and have ideas related measures and more international outlook to meet the changing needs of this age, if it can not hold, it may not be able to hold on, there may therefore lose the company's products and company the image of the strong and effective promotion out.

This is actually not really need to know this can be hard to understand how powerful and useful social media.

But how to make good use of this platform, with the greatest method and effectively improve marketing efficiency is the key, and he was always in my mind but must often have to face an unresolved issue. In short, social media is a media, pipelines and direction available for sale. How to define a detailed social media tactics is to win in the changing world of the key factors of products and strategy.

It takes time and patience to run business, the emphasis is on interaction and dialogue, companies must understand "do it yourself", sincere and honest, to be able to attract the community and establish long-term relationships. Community website tide waves struck, community marketing is not multiple choice, but compulsory. But at the same time gearing up, like in the Internet community feast, "a piece" before the marketing community should fully multi-mode operation, planning and target groups belonging to the enterprise mode of communication. In the future, you can not escape, to be positive against, is the idea of success.